Smith & Muller

Smith & Muller is a personal project I am involved in with my friend Dash. Combining our love of the ocean and business we have developed our own brand of inflatable paddleboards

The paddleboard market has exploded in recent years and is flooded with cheap poor quality boards sold online by sellers, who offer none existent advice or aftersales service. The other end of the market are premium quality boards which are out of the price range for most recreational users.

Our intension is to provide affordable high quality boards for recreational paddle boarders. This will be combined with exemplary before and after sales support.

The Project

Having been involved in developing boards and sails in the windsurfing industry since 1983, I have always wanted to develop a brand of watersports equipment. Dash and I have owned paddleboards since they first hit our shores in 2013 and can often be spotted out on the water having paddleboard fun with our families.

We’ve been working on the project for several years, developing the brand, its look and feel, designing the boards and testing prototypes.