Smith & Muller
Smith & Muller
Meet the client.
Smith & Muller is a premium UK brand specialising in inflatable paddleboards, blending craftsmanship with a modern design aesthetic.
Their boards are inspired by the timeless appeal of classic woody surfboards and enhanced with intricate Japanese wave patterns, an identity that called for a beautifully tailored digital experience.
They needed an eCommerce website that reflected their unique brand identity and supported their growing customer base.
They wanted more than just an online store, they wanted a platform that visually and functionally expressed their brand, connected with customers, and supported marketing efforts across multiple channels.
The project.
Our Approach
We designed and built a custom WooCommerce website that visually resonates with the distinctive look of the Smith & Muller paddleboards.
The site is clean, minimal, and brand-focused, allowing the craftsmanship of the products to shine.
Custom Product Pages
Using Advanced Custom Fields (ACF), we developed rich, modular product pages with:
- Interactive image galleries and sliders
- Multiple product info boxes and highlights
- Flexible layout sections tailored to each board
- A focus on product features and visual engagement
Customer Experience
To streamline customer interactions and support:
- We integrated Gravity Forms to build multiple enquiry and support forms across the site
- Navigation is kept intentionally clean and intuitive for ease of use
Marketing Integrations
We set the site up for growth from day one:
- Instagram photo stream embedded for dynamic social proof
- Mailchimp integration for email capture and campaigns
- Full setup of Google Merchant Center feeds
- Advanced Enhanced Conversions tracking for Google Ads
- Successful Google Shopping Ads campaigns to boost product visibility
- Facebook Ads to drive brand discovery and engagement
- Search Engine Optimisation and SEO coding best practice
The Result
The final site strikes a balance between form and function, delivering a user-friendly shopping experience while remaining true to Smith & Muller’s aesthetic.
With a fully integrated eCommerce and marketing setup, they’re equipped not just to sell boards, but to grow their brand online with confidence.
Smith & Muller's Feedback
“308 Studio helped bring our brand vision to life online and exceeded all expectations.
They captured the essence of Smith & Muller perfectly — delivering a website that feels modern, refined, and truly representative of who we are.
308 Studio made the entire process seamless, from early concepts through to launch, and their attention to detail really shows in the final result.
We’re thrilled with the site and proud of how it presents our brand to the world.”
Our work.
Do you have a project in mind?
Get in touch today and let’s see if we’re the right people for you.