Greenbox Shop
Green Box Shop
Meet the client.
Greenbox Shop is tackling one of eCommerce’s biggest environmental problems — returns. With millions of consumer electronics being sent back each year, most due to unmet expectations rather than faults, the waste is staggering.
Greenbox Shop are doing something about it. They specialise in buying high-end returned electronics from manufacturers and giving them a second life by reselling on Amazon, eBay, and their own Shopify store.
We’ve known Tam and Mike since the ’90s, in fact, their very first e-commerce site was the first one we ever built. It was a pioneering project at the time, and a big success.
Fast forward to today and the business has grown considerably. As well as helping streamline their multichannel operation and digital marketing, we’ve continued to evolve the Greenbox Shop brand and completely refresh their Shopify store.
The project.
Shopify Design & Development
As Greenbox Shop continued to grow, their existing Shopify store was starting to show its age.
We redesigned and developed the site to create a much stronger shopping experience, while keeping it familiar to existing customers.
The site structure and navigation were reworked to make a growing product range easier to browse, with improved collections, filtering and clearer product categorisation.
We also created and customised Shopify sections to give the team more flexibility when promoting products, categories, offers and new ranges.
Product pages were improved to make important information easier to understand, including product condition, warranty, delivery and compatibility information.
The mobile experience was also a big focus, making sure the site remained easy to browse and buy from across different screen sizes.
Brand Refresh
Alongside the website, we refreshed the Greenbox Shop identity.
Rather than starting again with a completely new brand, the aim was to modernise what was already there while keeping the familiarity Greenbox Shop had built up over the years.
The existing green was retained, with a new dark blue introduced as a complementary colour to soften the overall look.
We also developed a new abstract box icon that subtly incorporates the letter G. It can work alongside the main Greenbox Shop wordmark or independently as a supporting brand device for things like favicons and social profiles.
Typography, imagery and the overall visual style were also tightened up, giving Greenbox Shop a more consistent and professional identity across the website and other sales channels.
Multichannel Integration
With multiple sales channels – Shopify, eBay, Amazon, and Google Shopping — Greenbox Shop needed a better way to manage stock and orders.
They chose Selro, a cloud-based inventory and order management system. We were brought in to guide the migration and make sure everything worked together, including parcel services like Royal Mail and DPD.
We connected and automated all sales platforms, integrated shipping providers, and streamlined fulfillment. This included:
- Setting up complex shipping rules
- Automating label creation with DPD and Royal Mail Click & Drop APIs
- Centralising customer service using eDesk to manage queries across all platforms
SEO & Organic Growth
With Selro feeding product data to multiple channels, we made sure search engine optimised content was being pushed out consistently.. Every product listing, everywhere, was ready to rank.
We also improved the Shopify site structure, product content and category pages to help products rank more effectively in organic search.
Google Shopping free listings were introduced for the first time, with dynamic product feeds helping drive additional visibility and traffic back to the Shopify store.
Today, Greenbox Shop ranks for valuable search terms around digital voice products, including:
- digital voice phones
- digital voice cordless phones
- digital phone with alexa
- digital voice compatible cordless phones
- digital voice phone adapter
Google Ads Management
We set up segmented Shopping campaigns in Google Ads, grouping products strategically for performance.
Over the past three years, the campaigns have delivered an impressive 800%+ return on ad spend.
Result
Greenbox Shop now has a modern Shopify store and refreshed brand that better reflects the quality and scale of the business.
Behind the scenes, Shopify sits at the centre of a fully integrated multichannel operation, with stock, orders, shipping and customer service connected across Shopify, Amazon and eBay.
At the same time, we continue to improve how products are presented, discovered and marketed — from site design and merchandising through to SEO, Google Shopping and paid advertising.
What started with the first eCommerce website we built for Tam and Mike back in the ’90s has developed into a long-term digital partnership that continues to evolve alongside their business.
Tam & Mike's Feedback
“308 Studio has been a key partner in helping us grow and evolve Greenbox Shop over the years.
Their ongoing expertise has kept our multi-channel web business fully integrated, ensuring everything works seamlessly across platforms.
Their digital marketing campaigns have helped drive real sales growth, and they’re always ahead of the curve, helping us stay competitive and move forward.
It’s been invaluable having a team we trust to guide and support our business long-term.”