We started by diving into Jenny’s ideas and content. Together, we developed a clear and intuitive Information Architecture that made it easy for users to explore her services and understand the value she brings.

We crafted a fresh visual identity that captured Jenny’s warm, professional style and clearly set her apart in a competitive coaching space.

To give the site a distinct personality, with Jenny, we carefully curated imagery from premium image libraries, selecting visuals that felt authentic, uplifting, and aligned with her brand values.

These images added energy and emotion to the design, helping bring the content to life and making the site feel both personal and engaging.

The site was built with performance in mind. optimised to pass all Google PageSpeed Insights tests for speed and user experience across desktop and mobile.

Using WordPress, we created a system that Jenny could manage on her own. We provided hands-on WordPress training so she could confidently:

• Add new blog posts
• Upload podcast episodes
• Update page content as needed

The result is a modern, professional website that’s as clear and empowering as the coaching Jenny provides.

It supports her business goals, grows with her content, and gives her the freedom to stay in control — no tech team required.

“I had personally created two websites previously, but several years later I realised they were old fashioned, didn’t follow accessibility guidelines and not engaging. My competitors were better.

Hence, I decided I needed some professional help.

Being a very small business owner, it had to be something I could update and manage myself. I decided to use 308.studio to help me as from day one, everything was explained to me in a clear way, I was listened to and I felt my business needs were understood.

The website was built really quickly, it is easy to manage and I am getting good feedback. I have already recommended the company several times to others.”